About Datura 

Jimmy Bollaerts is a respected award winning Art and fashion / Beauty photographer, born and based near Brussels in Belgium.

Being a typical determined and passionate Aries, his will to express his authenticity by the art of photography, his immense sense of beauty and his perfected skills, are allowing him to have an impressive build up résumé and numerous winning awards around the world.

As his interesting journey continues, Bollaerts keeps exploring if the sky is truly the limit by creating the most captivating images, celebrating the female beauty in his own daring innovative style with an impeccable eye for detail and technical perfection, differing significantly from the average by quality, originality and individuality.


This spring Bollaerts reveals his artproject "Datura", a cinematic photographic experience.
The obscure aesthetic character of David Lynch inspired him to create powerful photographs portraying the Western women’s oppressed sexuality in all it’s strength.

The repercussions of neither being seen nor respected, of women’s veiled pain in not being valued in this so-called men’s world, are beheld in a rather voyeuristic way.
With Datura, Bollaerts is thoroughly questioning patriarchal expectations. Who is maintaining this phenomenon? Should we merely point out men, or are both sexes somehow, whether consciously or unconsciously, responsible for this unequally divided society of ours? Are these strong women actually as strong as they think they are, or do they keep reverting to ancient paradigms?

Set in a nightly décor, Datura shows sensual and lascivious women in a blistering intoxicating haze, a haze they thrive in as no other. These glamorous women, losing themselves in alcohol, sex, drugs and dangerous games in which they play a seductive and poisonous part.
Poisonous. Exactly what Datura stands for: a fascinating poisonous flower, also known as hell’s bells or devil’s trumpets. Belonging to the witches’ weeds, this exceptionally hazardous drug, or a delirium in experienced hands for that matter, spreads its scent at night alone.

Anouk Matton, model and DJ , finds herself being a master in the genre, walking the thin line between art and vulgarity that Datura stands for. No wonder Matton committed to pushing her boundaries exclusively in favour of this project and gave shape to one of the presented Daturas.

Datura has become the epic brand of the universal symbolization that recognises the impact of oppressing the female sexuality.
Jimmy Bollaerts and his team is making this unique concept becoming an international icon, spreading awareness by the art of beauty.
Exclusive as it is, limited edition prints are available for those who have seen the light in the darkness.

"Datura, step out of the darkness, into the light."

THE DATURA PROJECT IS COPYRIGHT PROTECTED 2018

BOLLAERTS JIMMY 

SCHUTTERSHOF 1 - 3090 OVERIJSE

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